Nude by Nature Launch The Flawless Collection into New Zealand

THE BRIEF

Our brief from Nude by Nature was to facilitate the launch of the Flawless Collection and host select New Zealand print and digital media personalities.
Nude by Nature’s requirements for The Flawless Collection launch included: natural light-filled venue near water. The menu was to cater for a range of dietary requirements and incorporate ingredients native to Australia. An acclaimed Australian make-up artist would be attending the launch to present and demonstrate The Flawless Collection to media. Multiple Make-up stations were to be set up for media to receive a personalised colour matching consultation by a Nude by Nature make-up artist.

APPROACH

We sent key beauty and lifestyle media and bloggers an invite to an exclusive breakfast event at The Lula Inn at the Viaduct Harbour. The space was dressed with beautiful white florals, which were then donated post-event to Sweet Louise, an organisation that supports women with incurable breast cancer. The breakfast buffet incorporated Australian products and key ingredients commonly found in Nude by Nature products.

Influencers and media were treated to a demonstration from acclaimed make-up artist, Anya Spicer, who educated them on the benefits of the Flawless Collection products. Each attending media was then colour matched to the Flawless Foundation by a Nude by Nature make-up artist and received a Nude by Nature branded bag Flawless Collection Kit and full size Flawless Foundation in their correctly matched shade. A Nude by Nature media wall was installed next to the water where media were encouraged to take their own photos and have their photo taken by the photographer.