Now that the festive season is over and we have had the chance to breathe, we are taking a minute to reflect on our efforts to give back during the Christmas season. On behalf of our clients and media partners, we chose to purchase and donate over $1,000 worth of essentials to Auckland City Mission for the second year in a row.
This is part of our purpose and believe this is the future of responsible business. So, while there will be change and adaptation in business, those who embrace this will come out on top. By doing good it will define the moral compass for staff and those that do business with each business. It will represent the commitment to be part of positive change and contribute to the well-being of the people and the planet.
Other communication businesses choose to donate their time to charities and entities at no charge and we applaud them for that; others choose not to donate at all. Fair enough we say as it is not easy to allocate the time, budget or people to make things happen and then there is the conundrum of which initiative to support.
If you are a business looking to donate and are stuck on where to start, narrow down what is most important to you. At bare.pr we chose to donate goods and as a PR company connecting with people and getting involved is important to us. Naturally, Auckland City Mission has been an entity we have connected with over the past few years and after understanding what they needed we curated and purchased a range of items. Previously it was an environmental changemaker. If money isn’t an option, time is always valued and there are so many charities around our country that are in need.
Everyone in New Zealand can admit that the last few years have been tough as inflation has been at an all-time high. We don’t know what the future holds, but we know that we are, what we create and can control. We hope we can do our best to play a part in making some people’s lives a little easier and are honoured to be in the position to help where we can.
Bring on 2024 and doing even more!