The attitude around buying pre-loved clothing has certainly come a long way. It was only a few years ago that buying pre-loved or second hand come with an attached stigma – it was not the ‘done thing’.
Nowadays, with more conversations and greater education, people are starting to open up to the idea of buying pre-loved and it is even encouraged. With more awareness of the impact the fashion industry is having on the environment, people are becoming more conscious of their buying habits. Just like any industry, the pre-loved industry is evolving and growing as people learn and participate more in the cycle of recycling. We love watching this progression and are proud to be a part of the conversation.
TikTok has definitely had a part to play in the rise of thrifting. From people showing the ‘on trend’ outfits they got for a low price, to the top second-hand stores in your region to even people asking TikTok if they can find a certain item of clothing they love from their parents old pictures.
With previous fashion styles coming back (hello maxi denim skirt), we are even lucky enough to have niche thrift stores specialising in specific styles of vintage clothing.
In 2023 it is now ‘cool’ to buy conscious clothing and we are here for it!