We’re in the business of PR: which covers multiple pillars of communication. One question we get asked about frequently is, the PR or media list and as an Influencer, content creator or blogger, how do I get on it?
Firstly, we greatly value all the relationships we have with print & digital media, digital artists, personalities and content creators, bloggers and Influencers. We also do not take shortcuts; instead ours is an ongoing strategic process driven by solid thinking. We approach PR with a focus on having two sets of clients – our client and the media.
Just as Influencers and content creators get asked to promote a product without the brand actually knowing anything about them or their interests; agencies will receive emails and DMs from people informing that they want to grow their following, they be added to the PR list for the next send out’. Before we go any further, we will say without a little education how does anyone know what a PR is looking for without reaching out?
Our job as a PR is to educate, create and develop meaningful engagement and long-term relationships that benefit. Yes, PR’s check out new people and also approach people who they think could be aligned for briefs. Conversations are based around multiple factors. Work with ‘nano-influencers’ who have less than 1,300 genuine followers and micro-influencers with under 10,000 followers. Working with them is simply because brands see the engagement.
So what do we look for:
- What is important to them, what do they talk about, what moves them?
- What resonates with their followers & what does not?
- How do they communicate & engage on their platform with their followers?
- Typos
- Where do most of their followers live?
- What is the age ranges of their followers?
- What could be an outcome?
We dig around, we connect a bit and see what becomes.
Importantly, not everyone is suitable for us and not everyone is interested in us for unpaid/paid collabs and that’s OK. Our virtual door is always open for questions and we reply.