Weleda Event

Brand Positioning, Product Launch

Held in the Winter Garden room at Auckland’s exclusive Northern Club, guests were swept away into nature to celebrate the launch of Weleda’s brand new Blemished Skin Care range and their new, You Are Nature Campaign.

Weleda have always held the belief that nature provides everything the body needs to thrive and be beautiful. The new campaign asks people to spend more time reconnecting with nature, both through the products they use and the way they lead their lives. In a nod to this belief, florals adorned every surface, a beautiful wire wall adorned with florals and floating fabric.  At the front of the wire wall, placed plinths displayed the Blemished skin Care range and florals.    A powerful media wall depicting the You Are Nature campaign with a full selfie station was set up for guests to capture the moment and captured by Red Carpet TV.

Made with high quality natural ingredients, the new Blemished Skin Care range is formulated to help control and give blemished skin the best care.  Gentle, yet powerful, this range is perfect for all skin types and all ages. We wanted to highlight and celebrate the beautiful ingredients in the range so we ensured a selection of the key ingredients featured in the décor as well as the food and beverages.

We were lucky to have Weleda’s marketing manager in attendance who presented to the guests, discussing the brand’s origins and beliefs, as well as talking about the new campaign and skincare range.

It was a beautiful morning that celebrated nature and natural beauty, encouraging guests to take a moment from their busy lives and, quite literally, smell the roses.

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