The emergence of YouTube makeup sensations and rise of industry awareness has seen the cosmetic industry diversify. With artists exercising mindfulness towards their clients’ skin and what works for them, all options are considered, from high end to drugstore, synthetic free to cruelty free.
Bare.pr pitched the artist event concept with an objective to communicate an important message; Nude by Nature is quality, safe and beautiful. We approached a mix of the top makeup artists in New Zealand to join Nude by Nature for a morning of education surrounding the functions and benefits of using cruelty free, natural makeup on their clients.
Being the faces of authority in the makeup industry, by inviting this intimate group of artists to join this cruelty free, natural makeup family, Nude by Nature were able to achieve credible, respected, social impressions and brand cut through in a busy market.