Skincare product launch

ATZEN Superior to Organic™ skincare launches in New Zealand

THE BRIEF

United States based skincare brand ATZEN was launching into New Zealand and needed strategic consultants who could plan a PR launch campaign to introduce the brand to New Zealand media, cut through an already-saturated skincare market to stand out and make an impact quickly. ATZEN brings a unique element to the beauty market with its Superior to Organic™ skin care, which blends the best of natural skincare using organic plant ingredients and vitamins with scientific ingredients, patented and exclusive to the brand.

APPROACH

We sent key beauty and lifestyle media and bloggers a teaser of ATZEN’s product collection along with an invite to an exclusive breakfast event at the newly refurbished Soul Bar in the Viaduct Harbour, where California-based founder Catherine Atzen spoke about the brand and its unique scientific formulations.
With Catherine only in New Zealand for a few days, we planned and secured numerous media interviews during her stay to make the most of her time and create as many quality media opportunities as possible.