The Local Food Kitchen

Brand Positioning

The Local Food Kitchen

THE BRIEF

We had the opportunity to introduce The Local Food Kitchen, a unique food destination offering bespoke experiences designed to showcase the local produce of Matakana, a leisurely 45-minute drive out of Auckland. Our goal was to educate media and the public about all aspects of The Local Food Kitchen, its location and the unique foodie experience on offer. We wanted media to participate and immerse themselves in a hands-on experience that would ultimately result in raising public awareness of The Local Food Kitchen.

APPROACH

To create impact and maximise potential coverage, we offered media and select Influencers and a partner, the opportunity for a private local produce experience of their own within a 5-week timeframe. Media and influencers were happy to attend, travelling 45 minutes out of Auckland to arrive on location.

RESULTS

100% positive feedback saw media and Influencers spread the word far and wide. Publications included New Zealand Herald Viva Magazine, Air NZ KiaOra Magazine, Herald on Sunday and The Urban List with multiple Influencers reviewing and sharing across social media. Everyone spoke highly of the hospitality, education, quality of the food and the fun experience as Mark and Carmel delighted each group.
Results of this calibre highlight the importance of media relationships.

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