Glam Pro Magnetising Lash System

Brand Positioning, Product Launch

Bare.pr was asked to create a launch and brand experience for the world’s most innovative lash technology and new category of lashes for Glam Pro by Manicare.  Our brief was to provide guests with an experience that introduced and showcased the Glam Pro Magnetising Lash system.  We were given free reign from exclusive distributor, McPhersons Consumer Products, upon approval of concept. The key to this was constant and timely communication on all aspects of the event.

We were to provide guests with a luxe night out, an occasion worthy of wearing lashes for.  It was important that guests were taken on an experience to get a real taste of the product and the brand.  Held at SO/AUCKLAND’s Rooftop Bar, guests were invited to have a pair of the new Glam Pro Magnetising lashes applied by a professional MUA upon entry.  They then went on to enjoy a glamourous night which featured signature black, Glam Pro cocktails, a New Zealand red wine tasting and canapes all lit with moody neon light, phone capable ring lights, against a black backdrop.  An in-house DJ provided musical stylings.

Red Carpet TV was in attendance and professional photography captured the event.  Special guest Annalee Kemsley provided guests with a hands on demonstration of how to apply the lashes.  We knew it was a good night when an hour after the event was set to finish, guests were still enjoying themselves.

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