THE BRIEF

Our brief from Nude by Nature was to facilitate the launch of the Flawless Collection and host select New Zealand print and digital media personalities.
Nude by Nature’s requirements for The Flawless Collection launch included: natural light-filled venue near water. The menu was to cater for a range of dietary requirements and incorporate ingredients native to Australia. An acclaimed Australian make-up artist would be attending the launch to present and demonstrate The Flawless Collection to media. Multiple Make-up stations were to be set up for media to receive a personalised colour matching consultation by a Nude by Nature make-up artist.

APPROACH

We sent key beauty and lifestyle media and bloggers an invite to an exclusive breakfast event at The Lula Inn at the Viaduct Harbour. The space was dressed with beautiful white florals, which were then donated post-event to Sweet Louise, an organisation that supports women with incurable breast cancer. The breakfast buffet incorporated Australian products and key ingredients commonly found in Nude by Nature products.

Influencers and media were treated to a demonstration from acclaimed make-up artist, Anya Spicer, who educated them on the benefits of the Flawless Collection products. Each attending media was then colour matched to the Flawless Foundation by a Nude by Nature make-up artist and received a Nude by Nature branded bag Flawless Collection Kit and full size Flawless Foundation in their correctly matched shade. A Nude by Nature media wall was installed next to the water where media were encouraged to take their own photos and have their photo taken by the photographer.

Trilogy Spring 2016 Product Launch

THE BRIEF

New Zealand’s leading natural skincare brand Trilogy was adding four products to its coveted skincare range, including the latest addition to its celebrated Rosehip Oil collection – Rosehip Oil Light Blend. Our challenge was to create an on-brand, unique experience that introduced the new products, resulted in media features and touched on the brands’ values of sustainability, respecting nature and supporting worthwhile organisations and causes.

APPROACH

To achieve this, we invited top beauty, women’s and lifestyle media and bloggers to Parnell’s Cibo restaurant for an intimate three course lunch and exclusive product preview with the Trilogy team, including Global In-House Beauty Expert Corinne Morley, who flew from the UK for the occasion.
The launch was timed to celebrate the first day of spring on 1st September and ensure that product was introduced to long lead media at the right time to ensure coverage leading up to their launch in retail stores on 1st October.
Product was available for media to open, smell and test as lunch was served, which incorporated elements of the new product range’s ingredients, including acai, almond, oat, cranberry and tomato. The space was dressed with beautiful fresh spring florals to match Trilogy’s brand colours, which were then donated to Sweet Louise who support women with incurable breast cancer post-event.
All media received a Trilogy gift pack to take home, including all four new products, imagery and media release on a USB stick, to minimise waste and reinforce Trilogy’s sustainability brand values.

RESULTS

Reception for the new products was outstanding, with coverage appearing in the majority of New Zealand’s leading beauty and women’s publications, including NZ Herald Viva, Canvas, Sunday, Herald on Sunday SPY, GOOD, Woman’s Day, NZ Women’s Weekly, MiNDFOOD, MiNDFOOD Style, NZ Weddings and Good Health Choices, numerous beauty and lifestyle blogs, as well as social media platforms.

ATZEN Superior to Organic™ skincare launches in New Zealand

THE BRIEF

United States based skincare brand ATZEN was launching into New Zealand and needed strategic consultants who could plan a PR launch campaign to introduce the brand to New Zealand media, cut through an already-saturated skincare market to stand out and make an impact quickly. ATZEN brings a unique element to the beauty market with its Superior to Organic™ skin care, which blends the best of natural skincare using organic plant ingredients and vitamins with scientific ingredients, patented and exclusive to the brand.

APPROACH

We sent key beauty and lifestyle media and bloggers a teaser of ATZEN’s product collection along with an invite to an exclusive breakfast event at the newly refurbished Soul Bar in the Viaduct Harbour, where California-based founder Catherine Atzen spoke about the brand and its unique scientific formulations.
With Catherine only in New Zealand for a few days, we planned and secured numerous media interviews during her stay to make the most of her time and create as many quality media opportunities as possible.

Product launch for a new range of powdered superfoods.

THE BRIEF

GO Healthy asked us to introduce and profile its brand new sub-brand GO Superfood, comprising of a range of organic powdered superfoods such as Acai, Beetroot Powder, Camu Camu and Coconut Water. Our goal was to create awareness of this new brand, educate consumers on the product range, its benefits and how to use, and position GO Superfood as a must-have, modern superfood range via product placement, editorial features and social media activity.

APPROACH

To achieve this, we developed a strategy designed to educate media and therefore consumers, beyond simply the product range. We focused on how powdered superfood can be used in many recipes beyond your typical smoothie, inspiring creative baking and cooking as well as heroing the products’ health benefits.

We engaged Monique Satherley (Founder of Snackpack.co.nz) and Kelly Gibney (food writer and founder of Bonnie Delicious) to create and test bespoke, original recipes using the product range, along with trending raw and organic ingredients. We then invited key food, beverage and lifestyle media to a mystery event where they were challenged to recreate the bespoke GO Superfood recipes in teams against the clock, before enjoying a shared late lunch to sample all the creations. A winning team was chosen under strict criteria by the judges, and each attendee received recipe cards and product to take home.

RESULTS

Media were surprised and delighted to learn how superfoods could be used beyond smoothies and incorporated into everyday recipes as well as being educated on the product range benefits to then share with consumers.