RevitaLash New Zealand approached bare.pr with exciting news. Gayle’s daughter, Dariel Sidney, also the Vice President of International Sales and Marketing of RevitaLash Cosmetics was set to visit New Zealand, along with Chief Marketing Officer, Lori Jacobus.  With a vision to introduce the message of RevitaLash to print media, social media and strengthen RevitaLash New Zealand’s relationship with stockists, bare.pr proposed three separate events tailored to each group.

In the heart of the city at the ever-popular restaurant, Ostro, we gathered 50 of New Zealand’s most influential beauty and social media personalities to celebrate the RevitaLash story. Bare.pr personalized the Ostro experience to fit perfectly with RevitaLash branding; as well as an impressive media wall, lighting and beautiful photography, bespoke black ‘RevitaLash Cocktails’ were offered on arrival to compliment exquisite canapes.  All three RevitaLash representatives gave inspiring presentations that was captured by Red Carpet TV and featured the following week on their channels.  As well as having a vibrant evening of beauty and socializing, guests went home with a true sense of what RevitaLash stands for, and a custom packed goodie bag with a personalized note.

The following day, 22 printed media from New Zealand’s leading publishing houses arrived at the exclusive and private The Northern Club for a morning filled with beautiful food, florals and plenty of beauty related conversation. Accompanied with a presentation and question and answer session facilitated by Dariel and Lori, hosting key print media was an excellent opportunity for media to hear first-hand how & why RevitaLash came about and why this will always remain their mission.

The final RevitaLash event, the stockist event, was extremely important for both RevitaLash New Zealand and RevitaLash International. The objective was to build stronger relationships between RevitaLash and their core stockists, update them on upcoming releases and unveil the updated RevitaLash branding. Held at the beautiful Corp Studio, 30 stockists enjoyed a variety of vegan nibbles and drinks and gained a new perspective on the RevitaLash brand, story and products.

By producing three bespoke events, we created space for all messages, from brand story to market technical to retail centric, to be heard by targeted audiences. Collectively, the events saw a rise in local positive brand sentiment, leading RevitaLash New Zealand to  record sales and ongoing relationships with social and print media.

Enter, Nude by Nature 100% Natural Lip Collection. Dedicated to their 100% Natural and cruelty free roots, the Nude by Nature 100% Natural Lip Collection only contains ingredients that are good for you.  Nude by Nature lipsticks have been formulated free from parabens, carmine, petroleum waxes, silicones, coal tar dyes, or any synthetics making them an exciting addition to leading makeup retailers around the country.

To celebrate the launch of this beautiful Lip Collection, bare.pr invited 70 leading media, social, makeup personalities and key stockists to come together for a unique showcase of the collection, prior to the on-counter date. Held in an exquisite gallery setting in central Auckland, the Nude by Nature 100% Natural Lip Collection was displayed against a bespoke ombre fabric art wall, highlighting the colour stories nude, blush and berry. With makeup artists to assist guests with selecting their perfect set of Defining Liner, Moisture Shine Lipstick and Moisture Infusion Gloss, the room was lit with draped festoon and ring lights.

As guests were offered canapes, bubbles and custom Nude by Nature mocktails, they also received an education on the features, benefits and ingredients of the range. Guests left with a broad knowledge of the importance of “kissing toxic goodbye” with their experiences translating to social impressions and positive feedback.

Lucky for us, Katherine Daniels is committed to de-mystifying skincare for everyone, meaning the beautiful range is also available in New Zealand. With our client, House of Camille, distributing Katherine Daniels to boutique salons nationwide, it was with great excitement that they announced the founders of this best-of-British skincare brand were coming going to visit down under. Bare.pr knew this would be a great opportunity to introduce Kristi Shuba and Donna Tait to media.

Keeping in theme of all things British, we invited 12 key print media to attend an intimate high tea held in the library of one of New Zealand’s most prestigious private clubs, The Northern Club. Introduced to Katherine Daniels by the brand founders themselves, the session was an intimate, interactive and informative affair that allowed media to truly engage with the Katherine Daniels brand.

The Katherine Daniels Hight Tea event was met with excellent feedback. The mix of technical information, venue aesthetic, classic menu with a carefully selected guest list saw the event highlight on social media and in print through multiple mentions and interviews.

Bare.pr pitched the artist event concept with an objective to communicate an important message; Nude by Nature is quality, safe and beautiful. We approached a mix of the top makeup artists in New Zealand to join Nude by Nature for a morning of education surrounding the functions and benefits of using cruelty free, natural makeup on their clients.

Being the faces of authority in the makeup industry, by inviting this intimate group of artists to join this cruelty free, natural makeup family, Nude by Nature were able to achieve credible, respected, social impressions and brand cut through in a busy market.

Bare.pr was contacted by Fresh To Go and asked how we approach PR. During our discussions we purchased our own Fresh To Go salads to try. We were immediately impressed with the quality and ingredient combinations. Fresh To Go also valued what we had to say.

Our focus was the Fresh To Go Layered Salads range retailing in supermarkets nationwide. We wanted to focus and communicate the Fresh To Go ethics for sourcing salad ingredients from the Greater Auckland Region, accepting only the most wholesome, crisp vegetables and ingredients. The salad combinations extended to Vegan Salad, Quinoa and Sushi Salad, with all ingredients clearly labelled on each pack.

With Fresh To Go salads great for lunch and dinner, we planned a strategic campaign that included inviting a broad cross section of social media and Influencers to select from the Layered Salad menu for both a lunch ‘buddy’ and themselves, which was delivered on their preferred day. We also invited another section of media across Greater Auckland to select from the Layered Salad range to experience over the weekend with their families. To complete the campaign, we approached a third section of media to experience Fresh To Go Layered Salads over the weekend with a ‘Saturday Sorted’ salad pack.

Each element was carefully curated, including delivery of the Layered Salads in brown paper bags, the alternative for some supermarkets.

The reception and feedback back to bare.pr was extremely enthusiastic, and matched what we anticipated with all media impressed and delighted with the quality, ingredient combinations and serving sizes. The campaign came to life because of the versatile product range and fresh, high quality ingredients and flavour combinations. We achieved overwhelming positive feedback and coverage from all media who received the salads, with coverage across digital and print.

www.freshtogo.co.nz

THE BRIEF

Bare.pr was given the opportunity to work with Miri Skincare and launch Miri Skincare Balm to media and consumers.

Miri Skincare Balm is a multi-purpose balm made with Kiwifruit Seed Oil, Manuka Honey and Coconut Oil, and contains no petrochemicals. Situated in the competitive category of multi-purpose skincare balms with long-established competitors, we needed to reach a wide and diverse audience.

Our goal was to create profile and awareness of the product, while educating media and Influencers about the balm’s all-natural ingredients, individually known for their healing properties, as well as what it does not contain. For mummy bloggers with young children, in particular, ingredient knowledge is crucial for their audiences and them.

We wanted to ensure that we placed Miri Skincare Balm into the hands of those who would not only use the product, but also understand the benefits of the natural ingredients to skin and the planet. As Miri Skincare Balm is such a versatile product, we were able to reach a cross section of media, from beauty and makeup artists and Influencers to mums and lifestyle media. We also reached out to media and Influencers who either themselves, or someone in their family had sensitive skin or skin concerns.

RESULTS

Miri Skincare featured in an array of print publications and was profiled by a large cross section of social media Influencers including naturopaths, food bloggers, mummy bloggers and print media.

THE BRIEF

We were asked to introduce to a wider audience the Eithne Curran Black Collection Hair Care range. As part of our campaign we asked to introduce and profile Eithne’s Party-Ready service as both embodied everything Eithne is. Our goal was to raise awareness and create hype for both. We also elevated Eithne’s personal profile to the audience by telling the ‘Eithne Curran story’ – the person, the background, the belief and values surrounding Eithne’s skills beyond the product portfolio.
“Over the years, I found myself quite often coming across hair that was difficult to work with and lacked natural volume and body,“ Eithne says. “Rather than add product after product on top of the hair to create the effect I was after, I realised it all needed to start at the basin – you need to target the root of the problem!” – Eithne Curran

APPROACH

To build Eithne’s personal profile, we picked up her Party-Ready experience and focused on the summer events season e.g polo, races, and festivals. We invited select Influencers and bloggers to the studio to experience the service first-hand. In doing so, we allowed our target audience to catch a glimpse inside the Party-Ready Service for themselves. This experience created ongoing, repetitive conversation about the service across social media as the final look was shared, positioning Eithne as an integral part of each person’s look.
Eithne Curran’s Black Collection hair care range was sent out to select media and Influencers with the media release wrapped in wax-sealed black tissue in an embossed, branded Eithne Curran gift box accompanied by seasonal florals to touch on the botanical aspect of the collection and encourage social media activity. Key to this campaign was product messaging as the Black Collection was about botannicals not chemicals.

RESULTS

The Eithne Curran campaign gained features across print, online, numerous beauty and lifestyle blogs, as well as social media. Publications included placement in Sunday Star Times Sunday Magazine, Air New Zealand KiaOra Magazine and Herald on Sunday, FashioNZ, The Denizen and NZ Herald canvas magazine. Eithne’s studio was visited by a cross section of NZ Infleuncers, from TV and radio personalities to key Influencers. By placing the right targeted media in front of Eithne’s product and services, the results spoke for themselves.

THE BRIEF

Our brief from Nude by Nature was to facilitate the launch of the Flawless Collection and host select New Zealand print and digital media personalities.
Nude by Nature’s requirements for The Flawless Collection launch included: natural light-filled venue near water. The menu was to cater for a range of dietary requirements and incorporate ingredients native to Australia. An acclaimed Australian make-up artist would be attending the launch to present and demonstrate The Flawless Collection to media. Multiple Make-up stations were to be set up for media to receive a personalised colour matching consultation by a Nude by Nature make-up artist.

APPROACH

We sent key beauty and lifestyle media and bloggers an invite to an exclusive breakfast event at The Lula Inn at the Viaduct Harbour. The space was dressed with beautiful white florals, which were then donated post-event to Sweet Louise, an organisation that supports women with incurable breast cancer. The breakfast buffet incorporated Australian products and key ingredients commonly found in Nude by Nature products.

Influencers and media were treated to a demonstration from acclaimed make-up artist, Anya Spicer, who educated them on the benefits of the Flawless Collection products. Each attending media was then colour matched to the Flawless Foundation by a Nude by Nature make-up artist and received a Nude by Nature branded bag Flawless Collection Kit and full size Flawless Foundation in their correctly matched shade. A Nude by Nature media wall was installed next to the water where media were encouraged to take their own photos and have their photo taken by the photographer.

THE BRIEF

We had the opportunity to introduce The Local Food Kitchen, a unique food destination offering bespoke experiences designed to showcase the local produce of Matakana, a leisurely 45-minute drive out of Auckland. Our goal was to educate media and the public about all aspects of The Local Food Kitchen, its location and the unique foodie experience on offer. We wanted media to participate and immerse themselves in a hands-on experience that would ultimately result in raising public awareness of The Local Food Kitchen.

APPROACH

To create impact and maximise potential coverage, we offered media and select Influencers and a partner, the opportunity for a private local produce experience of their own within a 5-week timeframe. Media and influencers were happy to attend, travelling 45 minutes out of Auckland to arrive on location.

RESULTS

100% positive feedback saw media and Influencers spread the word far and wide. Publications included New Zealand Herald Viva Magazine, Air NZ KiaOra Magazine, Herald on Sunday and The Urban List with multiple Influencers reviewing and sharing across social media. Everyone spoke highly of the hospitality, education, quality of the food and the fun experience as Mark and Carmel delighted each group.
Results of this calibre highlight the importance of media relationships.

Trilogy Spring 2016 Product Launch

THE BRIEF

New Zealand’s leading natural skincare brand Trilogy was adding four products to its coveted skincare range, including the latest addition to its celebrated Rosehip Oil collection – Rosehip Oil Light Blend. Our challenge was to create an on-brand, unique experience that introduced the new products, resulted in media features and touched on the brands’ values of sustainability, respecting nature and supporting worthwhile organisations and causes.

APPROACH

To achieve this, we invited top beauty, women’s and lifestyle media and bloggers to Parnell’s Cibo restaurant for an intimate three course lunch and exclusive product preview with the Trilogy team, including Global In-House Beauty Expert Corinne Morley, who flew from the UK for the occasion.
The launch was timed to celebrate the first day of spring on 1st September and ensure that product was introduced to long lead media at the right time to ensure coverage leading up to their launch in retail stores on 1st October.
Product was available for media to open, smell and test as lunch was served, which incorporated elements of the new product range’s ingredients, including acai, almond, oat, cranberry and tomato. The space was dressed with beautiful fresh spring florals to match Trilogy’s brand colours, which were then donated to Sweet Louise who support women with incurable breast cancer post-event.
All media received a Trilogy gift pack to take home, including all four new products, imagery and media release on a USB stick, to minimise waste and reinforce Trilogy’s sustainability brand values.

RESULTS

Reception for the new products was outstanding, with coverage appearing in the majority of New Zealand’s leading beauty and women’s publications, including NZ Herald Viva, Canvas, Sunday, Herald on Sunday SPY, GOOD, Woman’s Day, NZ Women’s Weekly, MiNDFOOD, MiNDFOOD Style, NZ Weddings and Good Health Choices, numerous beauty and lifestyle blogs, as well as social media platforms.